Bandhan Bank enlists Rohit Shetty for cyber fraud awareness push

For DSAs and connectors sourcing customers in Tier 2 and Tier 3 markets, fraud awareness campaigns like this directly affect trust in digital loan and banking journeys — the same channels agents use to onboard borrowers. A borrower who has been scammed, or fears being scammed, is harder to convert and slower to complete KYC or digital verification steps.

For lenders, the ₹22,495 crore fraud figure underscores a cost borne across the ecosystem: chargebacks, compliance overheads, and reputational risk that ultimately affect how freely banks and NBFCs extend digital-first credit through third-party distribution networks.