Visa launches passkey authentication in India; IDFC FIRST Bank first issuer to adopt

For connectors and DSAs who push customers toward co-branded cards and card-linked lending products, checkout friction directly affects conversion. If passkey authentication reduces abandonment at the payment step, that improves the completion rate on card-based offers sourced through the channel.

For issuers and NBFCs, OTP-related fraud and failed authentications are a recurring cost and support burden. A device-based authentication layer that IDFC FIRST Bank has now adopted signals where other issuers may follow, and DSAs sourcing cards for partner banks should expect this to become a standard onboarding and servicing feature over time.