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Neo Wealth and Asset Management Appoints Siddhartha Basu as Chief Business Officer – HNI Business

Mumbai-headquartered Neo Wealth and Asset Management has appointed banking and private wealth veteran Siddhartha Basu as Chief Business Officer (CBO) – HNI Business. In this leadership mandate, Basu will spearhead the firm’s High Net-Worth Individual (HNI) vertical, strengthen its national wealth advisory proposition, and drive overall franchise growth.

Startups2 min read

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Three Decades Across Private Banking & Wealth Advisory

Siddhartha Basu brings approximately 30 years of experience across relationship management, portfolio advisory, structured investment solutions, and multi-region business leadership:

  • Institutional Banking Lineage: Across his banking career, Basu held key wealth management and advisory responsibilities at Axis Bank and Standard Chartered Bank (where he led wealth advisory mandates across East, South, and West India), after beginning his banking journey with ANZ Grindlays Bank.
  • Entrepreneurial & Advisory Track Record: Prior to his leadership tenure at Neo Wealth and Asset Management, Basu served as a Partner at UnienFin Wealth, advising affluent and HNI families on multi-asset portfolio construction and long-term wealth preservation.

Strategic Mandate at Neo Wealth and Asset Management

As Chief Business Officer – HNI Business, Basu is tasked with scaling Neo’s client-focused wealth franchise across India’s fast-expanding HNI and affluent cohorts. His responsibilities span leading regional business heads, deepening relationship-management capabilities, and curating institutional-grade investment solutions tailored to high-net-worth portfolios.

Founded in 2021 by Nitin Jain (Chairman & Managing Director, Neo Group) alongside co-founders Varun Bajpai (CEO, Neo Wealth Management) and Hemant Daga (CEO, Neo Asset Management), the group has rapidly scaled into one of India’s premier wealth and alternatives platforms—managing roughly ₹1 Lakh Crore (~₹1 Trillion) in total client assets, including ₹50,000 Crore in annualised recurring revenue (ARR) assets under management.

Why it matters

Why It Matters

As India’s domestic HNI population expands beyond metro hubs into Tier-1 and Tier-2 wealth corridors, dedicated leadership for the HNI segment enables Neo Wealth to bridge the gap between ultra-high-net-worth (UHNI) family office solutions and scalable, conflict-free advisory for emerging high-net-worth investors.

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Finsamudra Desk10 Oct 2026, 6:24 pm IST
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Scaling Beyond ₹1,500 Crore: Why Amit Saini’s Appointment Anchors Namdev Finvest’s Risk Moat

The appointment of Amit Saini as Head of Risk Management at Namdev Finvest Limited marks a vital governance consolidation for the Jaipur-headquartered non-banking financial company (NBFC). Saini brings extensive experience across risk governance, internal audit, and credit controls, having previously served as Chief Risk Officer at Choice, with formative tenures at Laxmi India Finance and benchmark affordable housing lender Aavas Financiers Ltd.

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