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KisaanSay raises ₹34 crore to scale farm-to-consumer supply chain model

Gurugram-based agritech startup KisaanSay has secured ₹34 crore in funding led by NAB Ventures to expand its direct farmer-to-consumer platform and eliminate intermediaries in food distribution.

₹34 croreFunding raised

Startups1 min read

➜Gurugram-based startup KisaanSay has raised ₹34 crore in funding, led by NAB Ventures, to scale its farm-to-consumer business model.
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NAB VenturesLead investor

KisaanSay, a Gurugram-based startup, has closed a ₹34 crore funding round led by NAB Ventures. The capital will accelerate the company's farm-to-consumer business model, which sources single-origin, traceable food products directly from farmers and delivers them to end consumers.

The startup's core value proposition is disintermediation: by removing middlemen, KisaanSay aims to improve farmer earnings while offering consumers verifiable, traceable food products at scale. The model sits at the intersection of rural income support and premium consumer demand for supply chain transparency.

Capital deployment plans include supply chain expansion, brand strengthening, technology and backend infrastructure investment, and growth of the farmer network. These execution levers suggest KisaanSay is moving beyond early validation toward operational scaling.

NAB Ventures' backing signals institutional confidence in scalable agri-value chains. The venture firm's participation validates both the business model and the team's ability to execute across supply, logistics, and consumer acquisition—three critical bottlenecks in farm-to-consumer startups.

Why it matters

While KisaanSay operates in agritech rather than direct lending, its model has implications for India's credit ecosystem. Direct farmer-to-consumer supply chains create verifiable income documentation for smallholder farmers—a critical data point for DSAs and lenders assessing creditworthiness in agricultural segments. Transparent, recurring revenue trails make farmers easier to underwrite and less risky to finance.

For DSAs and loan platforms, the expansion of such supply chains represents an emerging customer segment: smallholder farmers moving from subsistence to market-integrated production. As these farmers scale, their financing needs shift from consumption credit to working capital and inventory—opportunities for structured lending platforms to capture underserved rural-agri demand.

Sources

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Finsamudra DeskNewsroom · 10 Apr 2026, 12:49 pm IST
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Scaling Beyond ₹1,500 Crore: Why Amit Saini’s Appointment Anchors Namdev Finvest’s Risk Moat

The appointment of Amit Saini as Head of Risk Management at Namdev Finvest Limited marks a vital governance consolidation for the Jaipur-headquartered non-banking financial company (NBFC). Saini brings extensive experience across risk governance, internal audit, and credit controls, having previously served as Chief Risk Officer at Choice, with formative tenures at Laxmi India Finance and benchmark affordable housing lender Aavas Financiers Ltd.

Startups1 min read

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