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How Mahindra Finance turned an underserved rural market into ₹1.34 lakh crore in AUM

From a mid-1990s dealer visit to ₹61,118 crore in FY26 disbursements across 5.18 lakh villages.

₹1.34 lakh cr+Business AUM
Nearly three decades later, the business he helped build disburses ₹61,118 crore in loans in a single year.
Image: Finsamudra LinkedIn archive
₹61,118 crFY26 disbursements
1,348Offices
5.18 lakhVillages reached

Mahindra Finance disbursed ₹61,118 crore in loans in a single year in FY26 — a scale that traces back to a bet on rural India made in the mid-1990s, when formal finance had barely penetrated the countryside and customers were relatively debt-averse.

Rather than walk away from that market, Mahindra Finance built into it — through dealer financing, rural branch expansion, retail tractor financing and deeper reach into underserved areas. Ramesh Iyer, who approached a dealer in the mid-1990s, went on to lead the business until 2024.

Today the company reports over ₹1.34 lakh crore in business AUM, ₹61,118 crore in FY26 disbursements, 1,348 offices, more than 12 million customers and a reach across 5.18 lakh villages.

Why it matters

The scale is striking, but the more transferable lesson is where it came from. Some of the largest businesses are built not by entering crowded markets but by serving ones everyone else underestimated — a pattern with obvious resonance for lenders and fintechs weighing where India's next underserved segments lie.

Sources

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Finsamudra Desk9 Aug 2026, 1:45 pm IST
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